What do all great movies have in common? They began as an idea that was then converted into a script.

The same can be said when it comes to creating video content for your business.

The importance of scriptwriting in video production goes far beyond simply having words ready to say when it’s time to film. Your script will ensure that the content you create matches your brand and captures the attention of people who you are most interested in reaching.

Why is Scriptwriting Important?

The purpose of scriptwriting is to create the main concept of your video production in written form. It provides a predetermined look at what will be said and what scenes will be shot to match the overall message you’re trying to portray. Your script will help you plan ahead as you prepare the many different aspects that will come together to make the final product.

Writing a script will also give you a better idea of the direction you’d like to go with your strategy. It may give you a better idea of who you want to be in the video and what their role will be. 

Because a script will make your video more concise and to the point, you can prevent the dialogue from going on and on about irrelevant points that don’t benefit the audience. And in the end, you’ll be able to develop the narrative for your video so that you can describe your purpose effectively from beginning to end.

Writing is a marathon, not a sprint.

-Robert McKee

Benefits of Scriptwriting for Video Production

Once you understand why scriptwriting is so important, you’ll begin to see the advantages that come with using this tactic in your video production. From defining your narrative to determining who the video is for, the purpose of scriptwriting will become self-evident in the final outcome.


When it comes to using scriptwriting for video production, your business needs to put together a clear idea of what you want to be said in your content. This written concept will create a visual that you can follow from start to finish.


As you identify this market, it will be much easier to develop an advertising strategy that is effective and leads to more conversions.


One of the biggest benefits of scriptwriting is that you can save time by setting the stage in advance. People in your video will know what to expect and can quickly adapt to the scene as they follow the manuscript that they have on hand.


Less time filming leads to a smaller budget requirement for your video marketing goals.


With only seconds to capture your viewers’ attention in your video intro, the first line of your dialogue has to be instantly engaging. A script is the most definitive way to plan this out.


The more captivating your narrative, the more likely people are to take action. When done correctly, this is what gives video higher conversion rates than other forms of content.


With video becoming a more powerful marketing tool with each passing day, the better your video, the more you’ll see a return on your investment. Especially when you put together social media video packages that you can share, this type of content is the best way to promote any business across any industry. As you seek out the best video production company, make sure you talk to them about their scriptwriting process. If any of them say they don’t use scriptwriting for video production, turn around and run away. Your business needs video and this step is absolutely essential to creating success in your marketing efforts.

Need professional video production? Contact us at info@kobalproduction.com and we’ll tell you more about our approach.